Sleepathon

Sleepathon started in the middle of the night — literally. I was reviewing patient messages at 2AM when I said out loud: “Why do we act like sleep is optional?” That question turned into a company. Sleepathon is a rebellion against grind culture, hustle until burnout, and “I’ll sleep when I’m dead”. energy. We make clothing for people who know that sleep is a flex. Our tees are soft, bold, and a little bit petty — because we’re tired of being tired. We celebrate naps, slow mornings, early bedtimes and disappearing into the covers without explaining ourselves.